Ad tech has been high on the shopping list for several digital audio companies during the past few years, with Spotify’s announcement in February that it was buying Podsights and Chartable the latest in a string of acquisitions. But the ad tech buying flurry across all media may be slowing down.
LUMA Partners’ Q1 2022 Market Report shows there were 21 ad tech deals struck during the first quarter. That was seven fewer than during the fourth quarter. Luma says that drop was most likely driven by factors such as inflation and geopolitical tensions. There was also a stock market selloff.
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