Comcast’s ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Financial terms of the deal were not disclosed, and the transaction is…
Experian has purchased Tapad from international telco Telenor in a deal valued at $280 million as the credit rating company furthers its investment in identity resolution services. Terence Kawaja, CEO…
Norwegian telco Telenor sold cross-device company Tapad to Experian in a transaction advised by LUMA Partners. Experian is acquiring 100% of Tapad for a cash consideration of roughly $280 million.…
After a rocky few years, adtech stocks are soaring once again. The adtech rally flies somewhat in the face of trends at the beginning of the pandemic, when many advertisers…
The uncertainty about the final outcome of the race for the White House is a temporary situation. But the condition that resulted in delayed and confused results may have a…
LUMA Partners behind more than $300 billion of digital media and marketing transactions during the past two decades. CEO Terence Kawaja in a fireside chat with Megaphone's Brendan Monaghan on…
Adweek spoke with several analysts in the space to gauge if the recent reports indicate a repeat of past investment crash-and-burn bubbles, or whether the industry is entering a new…
After a harsh first half of the year – Q2 was particularly gloomy – the M&A market is starting to rebound. Deal activity was up in the third quarter with…
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