The threats are mounting. With challenges like viewability, fraud and ad blocking rising, the online ad industry could risk falling, just as Rome’s empire did before it. Beet.TV
The investment bank LUMA Partners, the company known for its LUMAscape summaries, has a new presentation on the state of digital media that helpfully explains the biggest trends in the digital media…
Overview Recode's Editor-in-Chief Dan Frommer and LUMA Partners CEO Terry Kawaja weigh in on the latest battle between Viacom and CBS. Watch the Conversation: CNBC
Updated: March 2020 Digital media and marketing is a complex, dynamic and often convoluted space. Understanding the ecosystem is essential for all constituents from marketers to agencies, publishers, tech intermediaries…
Last year was a good year for mergers and acquisitions (M&A). That’s according to the Q1 2016 Marketing Report released by LUMA Partners, a strategic advisory and boutique investment bank.…
The LUMA Partners App provides access to digital media industry landscapes ("LUMAscapes") across Display, Mobile, Video, Social, Search, Gaming, and Marketing Technology. We've also mapped out the sources of digital…
It’s not entirely gloomy. One of the sector’s seasoned watchers and deal advisors, LUMA Partners CEO Terence Kawaja, describes the Ad Tech situation as “a tale of two cities”. Beet.TV
Worries about fraud and fragmentation may prompt a shake-out in the crowded online-ad industry. THIS year, for the first time, advertisers in America may spend more online than on television.…
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