A growing variety of eCommerce sites are selling digital advertising, giving brands a chance to reach consumers as they research what they want to buy – and follow through with…
With the global situation and inflation hitting the economy, what is the outlook for the digital media business? Resilient with a pinch of evolution, according to one of the industry’s…
Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that…
Following a brace of acquisition deals where it announced its intention to spend up to an (estimated) $70 billion on Activision Blizzard and Xandr, Microsoft’s advertising ambitions are starting to…
Bryan Barletta speaks with Conor McKenna, Director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about: How we're…
Ad tech has been high on the shopping list for several digital audio companies during the past few years, with Spotify’s announcement in February that it was buying Podsights and…
After a number of wilderness years and some notable implosions, Ad Tech is back in favor with public investors but not every CEO in the space should be in a…
A record number of advertising and marketing technology companies went public last year, according to the 2021 Full Year Market Report from LUMA Partners, a leading media and marketing investment…
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