Microsoft has had a long and checkered history in advertising with a variety of acquisitions, launches and subsequent reversals. And yet many overlook the fact that they operate one of the largest advertising businesses in the industry. Now that advertising is more data and technology-driven, Microsoft is back with its boldest take yet with announced acquisitions of Xandr and Activision.

In this fireside at LUMA’s Digital Media Summit 2022, we explore the rationale and direction of this initiative with Microsoft’s new Corporate VP of Advertising, Rob Wilk.