Terence Kawaja and Geoff Ramsey of eMarketer to parse the shiny new objects that fascinate the marketing world. Together, they take an objective assessment of the hype generated by the ubiquitous buzzwords and TLAs to determine which ones are real and which ones are B.S.

Quick Look

06:09 – Complex and Dynamic Ecosystem

08:34 – Parsing the Signal From the Noise

16:50 – Marketing Trends Game Show