In this edition Market Insights w/ Conor McKenna, we explore the upward shift in M&A activity in the last few weeks of 2024, AppLovin’s skyrocketing performance in 2024 and discuss if the company should still be considered a platform or as a channel for marketers to utilize as a key component in their strategies.
We’ve also released LUMA’s 2024 Full Year Market Report breaking down the key trends of 2024 and and the latest data on Ad Tech, MarTech, and Digital Content.
