The Identity and Consumer Privacy webinar takes a look at the media and marketing sector from the perspective of the need for, opportunity with, and constraints on consumer data. As more media becomes addressable, identity has become the keystone of data-driven marketing, let alone all consumer touchpoints. The webinar features a presentation and commentary by Terry Kawaja and Brian Andersen.

Quick Look

02:24 – Overview

10:30 – Consumers Gain More Control of Their Data

12:51 – Google’s Privacy Sandbox

14:43 – Market Impact of the Cookie Deletion

21:18 – Migrating to Benefits Perfecting the Identity Cycle

31:45 – What are CDPs?