The Identity and Consumer Privacy webinar takes a look at the media and marketing sector from the perspective of the need for, opportunity with, and constraints on consumer data. As more media becomes addressable, identity has become the keystone of data-driven marketing, let alone all consumer touchpoints. The webinar features a presentation and commentary by Terry Kawaja and Brian Andersen.
02:24 – Overview
10:30 – Consumers Gain More Control of Their Data
12:51 – Google’s Privacy Sandbox
14:43 – Market Impact of the Cookie Deletion
21:18 – Migrating to Benefits Perfecting the Identity Cycle
31:45 – What are CDPs?