Terry Kawaja puts the Ad Tech and Martech sector’s current consolidation phase in perspective and prognosticates what we can expect going forward. With special guest Ana Milicevic from Sparrow Advisers, they discuss the long-term case for optimism in the sector, describe the four main areas of deal activity and specifically address the impact of the Coronavirus crisis on deal-making.

Quick Look

05:38 – Tech Deal Arc to Consolidation

11:51 – Characteristics of Exit Outcomes

24:48 – The 3 AdTech Epochs

32:02 – The Case for Optimism

30:03 – Primary M&A Drivers

41:34 – COVID-19 and Secondary Effects on M&A

46:24 – Q&A