Overview
Stream Wars and the Future of TV draws observations about the current state of TV from the perspectives of the consumer, the media companies, and the digital challengers and examine strategies that legacy media and advertising players need to adopt to survive their existential battle with big tech. The webinar features a presentation and commentary by LUMA CEO Terry Kawaja and Rich Greenfield of research firm LightShed Partners.
Quick Look
03:05 – The Consumer Perspective
03:45 – The Media Perspective
11:30 – The Digital Perspective
16:45 – Media’s Strategic Response
26:40 – Winners & Losers
28:35 – Q&A
