Norwegian telco Telenor sold cross-device company Tapad to Experian in a transaction advised by LUMA Partners. Experian is acquiring 100% of Tapad for a cash consideration of roughly $280 million.

Although Telenor made some use of its Tapad assets over the years, including using Tapad’s tech to drive sales and customer acquisition for Telenor’s own products, Telenor primarily operated as a stand-alone data business.

So, what does Experian get out of the deal?

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