A growing variety of eCommerce sites are selling digital advertising, giving brands a chance to reach consumers as they research what they want to buy – and follow through with a purchase.

“This really started in the retail media side of things … Amazon and other big players. They had tons of digital consumers coming to their site,” Conor McKenna, Director at LUMA Partners notes in his interview with Beet.TV

Click to watch the interview and read key points: Beet.TV