Digiday: ‘I Wanted to Organize This Mess’: An Oral History of the LUMAscape

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New Website - Digiday -09:12:2017

Whether they’re listening to a panel, chatting in the hallways or sitting in an airplane on their way to Cologne, Germany, Dmexco attendees will be bombarded by the Lumascape this week. The Lumascape is a series of charts that organize the madness of ad tech by grouping together similar companies on a single page. But before the charts from investment bank Luma Partners racked up more than 6 million views on the company’s website and spawned endless debate about fragmentation in the ad industry, it was merely a Powerpoint presentation given at an industry event. Digiday