Digital Ad Opportunities and Capital Spur Investor Interest in Ad Tech

The industry, once shunned by investors, has regained its mojo, fueled in part by a rise in digital ad spending. “This sector has been out of favor for so long and largely has been ignored,” said LUMA’s Founder & CEO, Terry Kawaja. But a recent surge of public and private investment in the category indicates there has been a change in tune, he said.

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The Wall Street Journal