Sounds Profitable: How Is Podcast Adtech Different From All Other Adtech?

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Sounds Profitable

Bryan Barletta speaks with Conor McKenna, Director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:

  • How we’re still in the early days of building technology specifically made for podcasts
  • How we need to build software that makes the process of buying and selling ads more seamless
  • How we need better attribution technology because downloads aren’t enough
  • Why Conor recommends that publishers build out other content channels beyond podcasting

Click the button to hear the discussion.

Sounds Profitable