Bryan Barletta speaks with Conor McKenna, Director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:
- How we’re still in the early days of building technology specifically made for podcasts
- How we need to build software that makes the process of buying and selling ads more seamless
- How we need better attribution technology because downloads aren’t enough
- Why Conor recommends that publishers build out other content channels beyond podcasting
Click the button to hear the discussion.