Sounds Profitable: How Is Podcast Adtech Different From All Other Adtech?

Sounds Profitable

Bryan Barletta speaks with Conor McKenna, Director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:

  • How we’re still in the early days of building technology specifically made for podcasts
  • How we need to build software that makes the process of buying and selling ads more seamless
  • How we need better attribution technology because downloads aren’t enough
  • Why Conor recommends that publishers build out other content channels beyond podcasting

Click the button to hear the discussion.

Sounds Profitable