Overview
Mack Weldon Founder & CEO Brian Berger and LUMA CEO Terry Kawaja discuss the Future of D2C Brands. This promising category of marketers got off to an incredible start with double-digit market share gains and more than $10 billion in acquisitions, but it now faces headwinds from rising acquisition costs to increased competition from the incumbents as well as COVID-19.
Quick Look
11:29 – D2C’s Market Share
16:53 – Customer & Sales Growth
20:36 – D2C Feels Like 2009’s Programmatic
28:59 – DNA of D2C Brands
41:36 – D2C’s Future
