2019 started slow for ad tech M&A, but merger activity gained steam and the fourth quarter was one of the most active in recent memory. The number of scaled deals worth $100 million or more across Ad Tech, MarTech and digital media grew nearly 20% over 2018 levels.
And to what does Ad Tech owe this great bounty? LUMA’s VP Conor McKenna highlights Ad Tech surprising growth in 2019 and what lies ahead for 2020.
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