DoubleVerify, the publicly-listed ad verification company, has entered into an agreement to acquire AI-powered adtech firm Scibids in a cash and stock deal valued at $125 million. DoubleVerify helps marketers avoid having their ads appear next to objectionable content and lets them verify that those ads were viewable to real people. Scibids technology uses the data generated by a marketer’s advertising stack to automate bidding in ad auctions and how much budget to devote to each campaign.
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